Okay, you just exchanged business cards with the owner of an accounting firm during a chamber event.
He said, “Sure, let’s plan on meeting some time over the next 2 weeks.”
Awesome! You left the event with a qualified lead! Plus, he agreed to meet and he already shook your hand.
The problem, because we all know it’s never that easy, is that there’s a delay. You couldn’t ask him much of anything, and nevermind describing what makes your MSP unique.
There’s no set date for the appointment, and who knows, he may bump into a competitor or research online in the next 10 days!
So, what do we do now?