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Myles Olson

Growing up in Thunder Bay, Ontario in the 80s was an exciting time in the advancement of personal computers. Myles 1st job was at a dial-up ISP managing racks of 28.8K MODEMs that would often overheat, melt, and sometimes catch fire. Having worked his way from the server room to the boardroom, since 1999, Myles works with IT professionals to standardize and communicate the business value of technology. Not just what an MSP does, but why they do it. This is crucial to long term client engagement in meaningful conversations. In 2001 Myles moved to Calgary, Alberta, Canada, and worked as an entrepreneur, with startups and giants in the software space; like CA & Autotask. Having been both a technologist as well as a sales & marketing professional, Myles has an eclectic perspective of the role of technology in business. Unafraid to say it as he sees it, Myles brings a passion for sales, and business success to every conversation. Unafraid to say it as he sees it, Myles brings a passion for sales, and business success to every conversation.

Recent Posts

1 min read

How much time should you spend on account management activities?

By Myles Olson on May 31, 2019


Are you spending all your Account Management resources on your noisiest clients? Does this mean some clients are being overlooked and underserved? What’s the best way to segment your clients and assign the appropriate resources?

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1 min read

The IT budget spreadsheet you never find time to build

By Myles Olson on May 31, 2019

Have you always wanted to sit down and design a great budget spreadsheet that clearly explains IT spending? One that your clients will understand, complete with pretty graphs?

Here you go!

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2 min read

Bring your reports to life with embedded applications

By Myles Olson on May 31, 2019

There’s no arguing that interactive experiences are a lot more fun than just being handed a pre-canned report. The best meetings all share 1 inherent quality: They tell a story that the audience wants to participate in. Now you can structure an impressive, engaging client meeting and consolidate lots of great information in a relevant way using 3rd party applications.

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2 min read

Stop Dumping on your Clients

By Myles Olson on May 30, 2019

Today let’s investigate how to deliver incredible client experience in your meetings. But first, we have to inspect what we expect from the meeting. 

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3 min read

Smart Shoppers Won’t Buy What They Think They Already Have

By Myles Olson on May 29, 2019

There are collectors, like Jamiroquai singer Jay Kay with exotic cars, Imelda Marcos with shoes and Donald Trump with golf courses, but most of us try to economize, and don’t go shopping for something we already own.

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1 min read

Calculating the utilization and profitability of a vCIO

By Myles Olson on Aug 20, 2015

How many clients can a vCIO viably service, and what is the utilization rate? How much revenue does a virtual CIO need to generate? What is the W2 goal rate for a vCIO? Many questions like these need to be examined if we want to structure our vCIO services successfully. Let's use the vCIO calculation sheet to figure it out!

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1 min read

How to transition from the server room to the boardroom

By Myles Olson on Jul 29, 2015

This week's question: How do I become a virtual CIO when I'm “just a tech?”  This week Denes and Myles discuss a path to transition to the vCIO role. You may be more comfortable in the server room, but now you're needed in the boardroom.

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1 min read

How to overcome the competition when they over-promise their services

By Myles Olson on Jul 22, 2015

In this installment of our weekly Q&A, Denes and Myles discuss how to deal with your MSP competition when they over-promise what you know they can’t deliver...strategies and tools you can use to demonstrate real value to your prospects and customers and be accountable in ways your clients can readily measure.  

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1 min read

Content creation for the right audience

By Myles Olson on Jul 8, 2015

This week Denes and Myles discuss how to define the target of your MSP marketing. As service providers we will have a spectrum of potential clients and it’s valuable to be able to identify them by their personas. Define them with clearly and in detail and you can tailor your social media, content and other marketing efforts to speak to your audience more personally.  Neat trick, eh?

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1 min read

How to handle out of scope/specialty requests from clients

By Myles Olson on Jun 25, 2015

This week Denes and Myles discuss how to professionally handle client requests that don’t fall into specific projects or pre-defined services, and some that fall far outside the traditional MSP service repertoire.  What do you do with unconventional questions and requests?  Watch and find out.

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1 min read

Escape the free-advice MSP trap once and for all

By Myles Olson on Jun 19, 2015

Have you ever been asked for IT advice with the expectation that it comes free of charge, and even takes time away from your paying work? Of course you have. The moment it’s discovered that you know about technology you become the go-to guy for reliable “free” advice.
 
Worse, this isn’t limited to friends and family. Your clients are doing it too, and you let them because you’re a kind person who’s passionate about helping people and savvy with technology, and the people asking aren’t consciously trying to steal your time. The problem is once you’ve set this precedent with your clients it becomes difficult to shed the expectation you’ll help for free.
 
You may also be needed to give advice on IT you know works and should be implemented, but aren’t the expert on. How do you charge for advice about something you can’t explain like the engineer who made it? The vCIO 10 point exercise is your solution! Find it here and take part in the video Q&A for more information.
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1 min read

What the heck is the MSP marketing funnel?

By Myles Olson on Jun 12, 2015

MSP marketing funnel

Denes and Myles discuss the top, middle and bottom of the MSP marketing funnel and how it relates to the buyer's journey through your marketing process.  Understand what type of marketing works at the different levels. Follow these steps to learn how to define your buyer-personas so your marketing efforts directly target your ideal customers.

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2 min read

Build your MSP with the help of virtual CIO services

By Myles Olson on Jan 14, 2015

Colin Knox is a true entrepreneur in the managed services provider industry. He’s been operating a very mature and well-polished boutique managed services provider in Calgary, Canada.

He’s also been recognized by Penton Technology Group in the ‘MSP Mentor 250’ which lists the best of the best managed service provider executives, entrepreneurs, experts, coaches and community leaders.

Colin’s service philosophy involves helping people grow and to that end giving them a chance to learn and develop into virtual CIOs. His business growth focuses on high level services.

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3 min read

Do You Know Your Customers?

By Myles Olson on Nov 30, 2014

Knowing to whom you want to sell your services is as important as knowing what you’re going to sell, if not more. Think about it an airline...would WestJet or Southwest Airlines be as successful as they are if they were trying to sell their frill-free economy class seats to the wealthy first-class traveler? Starbucks and Apple only offer products priced well above the average for coffee or computers with people lining up to pay. In fact I’m enjoying my Venti-Americano as I write this. So what makes these companies so successful at whatever they do? They’ve defined their ideal customer so well that now we as consumers identify ourselves with their products.

The good news: your business can do this too.

Topics: MSP Marketing
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3 min read

Why inbound marketing works for MSPs

By Myles Olson on Oct 27, 2014

Let’s begin with what makes inbound marketing great in general. It draws your target audience to you, so you don’t have to go to them. You become a trusted authority on your subject matter in your market. The concept is simple but there are some key points I see people often overlook.

First and most important to remember when you’re building your inbound marketing campaign is that you need to be continually adding to the content your audience is looking for. Your MSP’s clients are out there right now trying to find ways to make their businesses more efficient for less money.

If you’re not providing them the information they’re looking for, your competition will. Even if they aren’t actively shopping around for your services they are seeing articles, blog posting, and comments on their social media feeds. There’s a good chance you’re reading this right now because you saw it in your LinkedIn news feed. This is how inbound works.. 

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