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Russell Stalters

Russell Stalters has a unique perspective on marketing both as an IT service provider and an IT buyer/decision-maker. He struggled to get the attention of potential buyers as a software company president and was subjected to terrible marketing by MSPs trying to get his attention. He has walked in your shoes and your client’s shoes. One reason he can help you is that he was who you are looking for and trying to get as a customer. After discovering StoryBrand, he decided to become a Certified StoryBrand Guide and leverage his 20+ years of marketing, selling and buying IT solutions to help businesses clarify their marketing, so they communicate the problem they solve better and build trusted relationships with buyers.

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3 min read

How to Make Managed Service Provider Marketing Better

By Russell Stalters on Sep 11, 2019

Here are two ways to make your making better.

Managed Service Providers (MSPs) most often have really complex solutions. One challenge most people in the IT industry suffer is the “curse of knowledge”. The term was coined by Chip and Dan Heath back in 2006 and then they wrote about it in their 2007 book, “Made to Stick: Why Some Ideas Survive and Others Die”. Later, Lee Lefever described practical ways to combat the “curse of knowledge” in his book “The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand”. I highly recommend both of these books to anyone who is marketing and selling IT solutions.

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