Carrie Simpson, Founder and CEO of Managed Sales Pros is the one and only MSP Cold Calling guru- an expert on what drives tangible results. Though we are very much focused on the inbound marketing side of lead generation, we cannot deny the potential performance of cold calling.
I was really interested in her best practices in getting leads over the phone, and surprised by some of the hints and tips Carrie shared with me. She talks on how to overcome call reluctance, how to build a winning script, and how to best manage the time investment.
If you have not done cold calling before, or you think your approach isn’t working, just listen and learn how you can fill your sales pipeline. Mixing the MSP 2.0 message with cold calling can build your revenue funnel faster.