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Build a Better MSP - Blog

2 min read

Make Your MSP Blog a Sales Tool

By Derek Marin on Sep 6, 2019

Okay, you just exchanged business cards with the owner of an accounting firm during a chamber event. 

He said, “Sure, let’s plan on meeting some time over the next 2 weeks.

Awesome! You left the event with a qualified lead! Plus, he agreed to meet and he already shook your hand. 

The problem, because we all know it’s never that easy, is that there’s a delay. You couldn’t ask him much of anything, and nevermind describing what makes your MSP unique.

There’s no set date for the appointment, and who knows, he may bump into a competitor or research online in the next 10 days!

So, what do we do now?

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1 min read

Cold calling best practices with Carrie Simpson

By Denes Purnhauser on Oct 1, 2015



Carrie Simpson, Founder and CEO of Managed Sales Pros is the one and only MSP Cold Calling guru- an expert on what drives tangible results. Though we are very much focused on the inbound marketing side of lead generation, we cannot deny the potential performance of cold calling.

I was really interested in her best practices in getting leads over the phone, and surprised by some of the hints and tips Carrie shared with me. She talks on how to overcome call reluctance, how to build a winning script, and how to best manage the time investment.  

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5 min read

How to turn an unknown visitor into a lead easier than you thought

By Denes Purnhauser on Sep 4, 2015

We’ve been talking about the 4+1 Website Sins Preventing MSPs from getting more MSP leads. Many of you are asking, "Okay. I know our MSP website doesn’t generate leads like we wish it did, but we don’t have the money and time to re-work it, so what do you suggest?" 

Here we describe a process to add elements to your current MSP website in under 60 minutes and generate leads.

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1 min read

Content creation for the right audience

By Myles Olson on Jul 8, 2015

This week Denes and Myles discuss how to define the target of your MSP marketing. As service providers we will have a spectrum of potential clients and it’s valuable to be able to identify them by their personas. Define them with clearly and in detail and you can tailor your social media, content and other marketing efforts to speak to your audience more personally.  Neat trick, eh?

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1 min read

What the heck is the MSP marketing funnel?

By Myles Olson on Jun 12, 2015

MSP marketing funnel

Denes and Myles discuss the top, middle and bottom of the MSP marketing funnel and how it relates to the buyer's journey through your marketing process.  Understand what type of marketing works at the different levels. Follow these steps to learn how to define your buyer-personas so your marketing efforts directly target your ideal customers.

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4 min read

Boundaryless team

By Denes Purnhauser on Apr 8, 2015

The most boring section on a website - after the "Contact us" page - has to be the "About us" and "Our team" pages. As that was on our mind when we created our new website, we faced a challenge of what to put into the “About our team” section. Thus we’ve created a special page for our "boundaryless" organization. This includes all the technology solutions we are using (Google, Apple, HubSpot, Evernote, etc.), and we have given them real company roles. We have included the Founder managed services providers who help us to push the movement in the right directions, and we’ve further included all our friends who helped us in various ways..

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3 min read

Why inbound marketing works for MSPs

By Myles Olson on Oct 27, 2014

Let’s begin with what makes inbound marketing great in general. It draws your target audience to you, so you don’t have to go to them. You become a trusted authority on your subject matter in your market. The concept is simple but there are some key points I see people often overlook.

First and most important to remember when you’re building your inbound marketing campaign is that you need to be continually adding to the content your audience is looking for. Your MSP’s clients are out there right now trying to find ways to make their businesses more efficient for less money.

If you’re not providing them the information they’re looking for, your competition will. Even if they aren’t actively shopping around for your services they are seeing articles, blog posting, and comments on their social media feeds. There’s a good chance you’re reading this right now because you saw it in your LinkedIn news feed. This is how inbound works.. 

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7 min read

The 3 building blocks of a remarkable MSP sales process

By Denes Purnhauser on May 12, 2014

I’ve been talking with a fellow MSP entrepreneur recently about sales. He’s been suffering the inability to find the right someone for MSP contract sales, so he or the other directors are saddled with the sales work.

This is actually the usual situation among IT managed services providers... I see it all the time. The directors, CEOs and company presidents, are doing the sales for MSP services and neglecting their bailiwicks...developing the business.

The problem however is not HR, but the nature of the operation. Usually, when you find yourself unable to hire someone, and the high level staff are stuck doing it, you only see that symptom and not the root cause. In this case, the operational problem is causing the HR problem. The process is so complex that it narrows your field of potential hires. Only those with the most experience can manage it, and those people are most needed in other roles.

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