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6 min read

How to bridge the gap between cyber security technologies and business value

By Denes Purnhauser on Dec 3, 2020

The borders of the network have disappeared, and people have moved out of the office with minimal focus on securing their remote environment. Ransomware events are increasing in both frequency and amounts demanded. Compliance and certification is getting more focus as governments move to support cyber security initiatives. The news is full of talk about security concerns. 

Despite all the trends favouring cyber security related services, the gap is still growing between the real value of cyber security Services and their perceived business value. 

In this article we go after why MSPs still seem to be struggling to articulate the business value of higher cyber security standards, creating proper business development plans and capturing the market opportunity. That leads to all kinds of problems for clients, including not being protected. Bad executive decisions mean MSPs cannot monetize cyber security services and end up hurting their bottom lines.

Topics: Managed Services Providers IT Account Management Strategic Leadership NIST Cyber Security IT Business Development
8 min read

The 4 Steps of Successful Cyber Security Service Monetization

By Caleb Christopher on Aug 15, 2019

In my observation, previously working for an managed service provider and now with MSPs: for some, monetizing security is an elusive goal that seems to be reserved for those who already have connections, experience, and the right customers. Why?

Topics: IT Sales NIST Cyber Security Implement New IT Services IT Security IT Business Development
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