<img src="https://certify.alexametrics.com/atrk.gif?account=GcYKv1Fx9f207i" style="display:none" height="1" width="1" alt="">
1 min read

Marketing Your MSP Part 2

By Adam Walter on Oct 25, 2021

Apple Podcasts: https://apple.co/2NHRRDl
Spotify: https://spoti.fi/3AyHCUd

Topics: Inbound Marketing for IT Companies Marketing for IT Companies MSP Marketing
1 min read

Market Your MSP (Part 1)

By Adam Walter on Oct 18, 2021

Apple Podcasts: https://apple.co/2NHRRDl
Spotify: https://spoti.fi/3AyHCUd

Topics: Inbound Marketing for IT Companies Marketing for IT Companies IT Consultative Sales Win New Clients
2 min read

How Do I Get Visitors to Engage with My Website?

By Russell Stalters on Oct 8, 2019

How to Do I Get Visitors to Engage with My Website?

I mentioned this in my last Blog post. We live in a very “noisy” world and we need to grab their attention in less than a couple of seconds.

This is true for our website too. People don’t read website content any longer. When someone lands on your homepage they will start skimming the page very quickly to decide if they want to spend more time diving deeper.

Topics: Inbound Marketing for IT Companies MSP Marketing for IT Companies Win New Clients StoryBrand
2 min read

How to Make Managed Service Provider Marketing Better

By Russell Stalters on Sep 11, 2019

Here are two ways to make your making better.

Managed Service Providers (MSPs) most often have really complex solutions. One challenge most people in the IT industry suffer is the “curse of knowledge”. The term was coined by Chip and Dan Heath back in 2006 and then they wrote about it in their 2007 book, “Made to Stick: Why Some Ideas Survive and Others Die”. Later, Lee Lefever described practical ways to combat the “curse of knowledge” in his book “The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand”. I highly recommend both of these books to anyone who is marketing and selling IT solutions.

Topics: Inbound Marketing for IT Companies MSP Marketing for IT Companies Win New Clients StoryBrand MSP Marketing
2 min read

Make Your MSP Blog a IT Sales Tool

By Derek Marin on Sep 6, 2019

Okay, you just exchanged business cards with the owner of an accounting firm during a chamber event. 

He said, “Sure, let’s plan on meeting some time over the next 2 weeks.

Awesome! You left the event with a qualified lead! Plus, he agreed to meet and he already shook your hand. 

The problem, because we all know it’s never that easy, is that there’s a delay. You couldn’t ask him much of anything, and nevermind describing what makes your MSP unique.

There’s no set date for the appointment, and who knows, he may bump into a competitor or research online in the next 10 days!

So, what do we do now?

Topics: Managed Services Providers Inbound Marketing for IT Companies IT Sales MSP Demand Generation for IT Companies Marketing for IT Companies IT Consultative Sales Win New Clients
5 min read

Scaling up your MSP with Verne Harnish

By Denes Purnhauser on Mar 31, 2016

We are continuing the “MSP 2.0 bestseller” series in March, as well. No question, one of my all time personal favorite books is Mastering the Rockefeller Habits from Verne Harnish. It helped me to apply the paradigm of “work on your business instead of in your business”. For many Managed Services Provider leaders this book has been a foundation to building their businesses. He’s followed this with his new book Scaling Up - Mastering the Rockefeller Habits 2.0. I had a chat with him about the required steps for Managed Services Providers to stay on top of their business and to start Scaling Up!

Verne is straight to the point, so put on your seat belts and get your notepad open, this is going to be a high-paced trip!

Topics: vCIO IT Sales Person Managed Services Providers MSP Marketing for IT Companies MSP Bestseller Series
6 min read

4 Disciplines of MSP Service Development

By Denes Purnhauser on Mar 4, 2016

 

One of the most under-appreciated success factors of an MSP is its capacity to develop services. We’re the purveyors of Managed Services; there are hundreds in the repertoire of any given MSP. This keeps us busy - going from concept to a product that can be sold and delivered is a long road. While product based companies have a process for product development, we service companies too often overlook the value in this powerful business practice, where all our innovation, differentiation, profitability and growth can be formulated in advance.

The trend of fragmentation in services - into verticals, delivery tools, integrations - just multiplies the need for planned process.

The usual development process for managed services providers is to do a project - develop something that solves a problem for (and with) a specific client and standardize it later. This can lead to long term future revenue, but without a clear process mixing up service development and the real revenue generating activity of the company will not only kill our internal productivity, but likely our relationship with the client, if everything they see is always in beta testing.

Let’s identify some basics to ensure our process is better than the average and pull ahead of the competition.

Topics: vCIO IT Sales Person IT Management MSP Demand Generation for IT Companies Marketing for IT Companies Virtual CIO IT Consultative Sales
2 min read

MSP 2.0 Podcast

By Denes Purnhauser on Nov 27, 2015

We have been producing interviews with MSP Thought Leaders and with our clients for more than a year now. We started this as an ad-hoc practice to usher great MSP 2.0 insights into the community. People seem to be enjoying the free interview format without presentation, special offers and other sales tactics.

Now with over 16 interviews we’ve received a ton of feedback and the message we’re getting most often is to make the content available in a podcast format. Many people like listening to these inspiring talks during their commute, or just in the background.

So we have transferred all videos to a Podcast format and it’s available here.

Topics: vCIO Virtual Chief Information Officer IT Sales Business Building for IT Companies MSP Marketing for IT Companies
2 min read

Cold calling best practices with Carrie Simpson

By Denes Purnhauser on Oct 1, 2015

Carrie Simpson, Founder and CEO of Managed Sales Pros is the one and only MSP Cold Calling guru- an expert on what drives tangible results. Though we are very much focused on the inbound marketing side of lead generation, we cannot deny the potential performance of cold calling.

I was really interested in her best practices in getting leads over the phone, and surprised by some of the hints and tips Carrie shared with me. She talks on how to overcome call reluctance, how to build a winning script, and how to best manage the time investment.  

Topics: IT Sales Person Managed Services Providers Inbound Marketing for IT Companies IT Sales MSP Marketing for IT Companies
5 min read

How to turn an unknown visitor into a lead easier than you thought

By Denes Purnhauser on Sep 4, 2015

We’ve been talking about the 4+1 Website Sins Preventing MSPs from getting more MSP leads. Many of you are asking, "Okay. I know our MSP website doesn’t generate leads like we wish it did, but we don’t have the money and time to re-work it, so what do you suggest?" 

Here we describe a process to add elements to your current MSP website in under 60 minutes and generate leads.

Topics: Managed Services Providers Inbound Marketing for IT Companies MSP Demand Generation for IT Companies Marketing for IT Companies Win New Clients
1 min read

What the heck is the MSP marketing funnel?

By Myles Olson on Jun 12, 2015

Denes and Myles discuss the top, middle and bottom of the MSP marketing funnel and how it relates to the buyer's journey through your marketing process.  Understand what type of marketing works at the different levels. Follow these steps to learn how to define your buyer-personas so your marketing efforts directly target your ideal customers.

Topics: Inbound Marketing for IT Companies MSP Demand Generation for IT Companies Marketing for IT Companies
3 min read

Convert a business problem to an IT problem with ease

By Denes Purnhauser on May 19, 2015


A basic truth of sales is that you need to associate your services and products with the pain-points of your customers, so that what you offer is thought of when those problems arise. IT managed services providers are selling high-level concepts when the client has manifesting pain-points: slow server, slow internet, outages, severe duty service, etc. But what can an MSP do for a client who doesn’t recognize the snags and hurdles they have? Let’s take a look at an easy 5 minute solution to this problem.

Topics: IT Sales Person Managed Services Providers IT Sales MSP Marketing for IT Companies IT Consultative Sales
Sign up for the Client Engagement Excellence Manifesto PDF coming end of January

Featured