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7 min read

12 mistakes most MSPs make with their vCIO services

By Denes Purnhauser on Nov 20, 2014

The virtual CIO phenomenon is not new, yet the promises of the role have not been realized across the industry. Some mature IT managed services providers who believe they have a functioning vCIO practice, on closer inspection, still show challenges with delivery, scalability and profitability.

While we could go in depth to identify the root of these problems, instead here we'll highlight the twelve most common mistakes MSPs make with their vCIO. At the end of this article there is a questionnaire where you can measure yourself against other IT companies.

Topics: vCIO IT Sales Person Managed Services Providers Virtual Chief Information Officer IT Sales Business Building for IT Companies MSP Demand Generation for IT Companies Marketing for IT Companies Virtual CIO CIO IT Consultative Sales
3 min read

Why inbound marketing works for MSPs

By Myles Olson on Oct 27, 2014

Let’s begin with what makes inbound marketing great in general. It draws your target audience to you, so you don’t have to go to them. You become a trusted authority on your subject matter in your market. The concept is simple but there are some key points I see people often overlook.

First and most important to remember when you’re building your inbound marketing campaign is that you need to be continually adding to the content your audience is looking for. Your MSP’s clients are out there right now trying to find ways to make their businesses more efficient for less money.

If you’re not providing them the information they’re looking for, your competition will. Even if they aren’t actively shopping around for your services they are seeing articles, blog posting, and comments on their social media feeds. There’s a good chance you’re reading this right now because you saw it in your LinkedIn news feed. This is how inbound works.. 

Topics: IT Sales Person Managed Services Providers Inbound Marketing for IT Companies Demand Generation for IT Companies Marketing for IT Companies
17 min read

Cracking the code of the future of MSPs

By Denes Purnhauser on Jul 17, 2014

There’s been a lot of talk lately about a fundamental change in the MSP industry, and the subject may seem overwhelmingly complex. The change taking place is quite evident, but what’s inside the tornado? What is the force behind this change happening?

Understanding the underlying impetus will enable businesses to make more educated decisions where to drive their companies. Let’s demystify this change and put it in a very easy to digest format, as the core of the change is actually simple.

It is not our shortest Blog but I promise worth the read. You will see the change taking place and how it could help you drive enormous growth in the next couple years. So fasten your seatbelts!

Topics: vCIO IT Sales Person IT Management Virtual Chief Information Officer IT Sales Business Building for IT Companies MSP Marketing for IT Companies Virtual CIO CIO
4 min read

The process of becoming the Trusted Advisor

By Denes Purnhauser on Jul 8, 2014

For Managed Services Providers (MSPs) the ultimate goal is becoming the ‘trusted advisor’ on all things IT.

We’ve created a process which enables MSPs to earn this trusted advisory role as fast as possible. The key is to understand the client, and in turn help them understand their situation and their opportunities.

Looking into the 7C Methodology and processes can be a tad overwhelming at first, we know. It’s so effective because it’s comprehensive, so there is a learning curve. However in our continuous effort to make everything as simple as possible, we’ll start by emphasising a couple of core concepts.

One of the crucial elements is the client reframing process. From the client’s perspective it’s a discovery process, the goal of which is to make the necessary transformation to start working with the client at a new level. The key component of the process is the Reframing 7C canvas workshop, where we ask questions of the client’s business in order to help the client rethink basic assumptions about IT and its management. Normally such a fundamental shift is a tough, very high level process, but if you’re properly prepared to ask the right questions and challenge the client, it can be a very easy and straightforward process.

Topics: IT Sales Person Virtual Chief Information Officer IT Sales Business Building for IT Companies Marketing for IT Companies IT Consultative Sales
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