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2 min read

Break Your IT Sales Barriers with Ian Altman

By Denes Purnhauser on Dec 4, 2015

We are starting our "MSP 2.0 bestseller" monthly book review. We want to start strong, so the first book of this series is the new consultative selling holy bible, Same Side Selling. The co-author, Ian Altman, CEO of Grow My Revenue, is a sales visionary, bestselling author, Forbes contributor and keynote speaker.

While speaking with Ian it became clear he knows how to win the hardest battle IT managed services providers have ever faced: commoditization of the IT infrastructure services and the resulting price pressure, shrinking margins, and the lack of differentiation from competition.

Topics: IT Sales Person Managed Services Providers IT Sales MSP MSP Bestseller Series IT Consultative Sales Win New Clients Managed Services Platform
9 min read

12 mistakes most MSPs make with their Virtual CIO services

By Denes Purnhauser on Nov 19, 2015

The Virtual CIO phenomenon is not new, yet the promises of the role have not been realized across the industry. Some mature MSPs who believe they have a functioning Virtual CIO practice, on closer inspection, still show challenges with delivery, scalability and profitability.

While we could go in depth to identify the root of these problems, instead here we'll highlight the twelve most common mistakes MSPs make with their vCIO. At the end of this article there is a questionnaire where you can measure yourself against other MSPs.

#update - We released this blog a year ago. This is an updated version covering the latest developments. It seems that the MSP 2.0 community was able to solve most of the issues during the last year. These mistakes now can be prevented. It has been a long year, for sure... :-)

Topics: vCIO IT Sales Person Managed Services Providers IT Management Virtual Chief Information Officer MSP Demand Generation for IT Companies Virtual CIO CIO IT Consultative Sales
3 min read

10 ways MSPs are leaving money on the table

By Denes Purnhauser on Oct 15, 2015


Keeping up the margins for IT managed services providers is getting harder and harder. The competition is catching up and while needs of the clients keeps growing, the price still seems to be dropping - and many IT companies are making a practice of leaving money on the table. Let's look at 10 things you can fix to prevent losing money every day.

Topics: vCIO IT Sales Person Managed Services Providers Virtual Chief Information Officer MSP Virtual CIO CIO IT Consultative Sales
3 min read

How to transition from the server room to the boardroom

By Myles Olson on Jul 29, 2015

This week's question: How do I become a virtual CIO when I'm “just a tech?”  This week Denes and Myles Olson discuss a path to transition to the virtual CIO role. You may be more comfortable in the server room, but now you're needed in the boardroom.

Topics: vCIO IT Management Virtual Chief Information Officer MSP Virtual CIO CIO IT Consultative Sales
4 min read

The secret to making money for IT consultation

By Denes Purnhauser on Jun 19, 2015

We have been using a very basic management tool called the 10 Point Exercise, where the goal is to channel client issues into a defined consulting "product" rather than just having discussions pro-bono….getting people together to ask specific questions, getting everything out on the table and developing a plan. It’s easy to learn and it turns IT tech guys into business advisors in 20 minutes.  Most importantly though it let them charge for their knowledge instead of giving it away. Let's see how...

Topics: vCIO Managed Services Providers IT Management Virtual Chief Information Officer MSP Virtual CIO CIO IT Consultative Sales
3 min read

Convert a business problem to an IT problem with ease

By Denes Purnhauser on May 19, 2015


A basic truth of sales is that you need to associate your services and products with the pain-points of your customers, so that what you offer is thought of when those problems arise. IT managed services providers are selling high-level concepts when the client has manifesting pain-points: slow server, slow internet, outages, severe duty service, etc. But what can an MSP do for a client who doesn’t recognize the snags and hurdles they have? Let’s take a look at an easy 5 minute solution to this problem.

Topics: IT Sales Person Managed Services Providers IT Sales MSP Marketing for IT Companies IT Consultative Sales
6 min read

The 6 Reasons MSPs Tend to Over-Deliver

By Denes Purnhauser on Apr 22, 2015

One of the most common laments we hear from IT managed services providers is over-delivery of too many different services. They feel they serve their clients more than needed and the services go unused by the clients. Account managers end up doing more IT consulting than they should, demands for IT consultation are unlimited, and the IT company invests time on IT projects that never start. Here we delve into the root of the problems and learn what to do about them!

Clients will start with questions like “What is the best application for this problem? Why are people not productive? How do we manage various IT related vendors?”, etc. However most IT companies do not have the right model for IT consultancy, and try to address those needs without a viable revenue model.

The result of over-delivery is diminished return on service investment. Not only do we do too much but at the same time we set unreasonable expectations with the client. We teach them that we do it for free, or that any request is covered already, and that blocks our ability to implement a profit model, if we even have one.

Let's quickly see the six causes of over-delivery and review a solution.

Topics: vCIO IT Sales Person Virtual Chief Information Officer IT Sales MSP Virtual CIO CIO IT Consultative Sales
2 min read

What is the one business skill MSP leaders can teach their clients?

By Denes Purnhauser on Dec 23, 2014

Transitioning into the role of trusted advisor can be difficult even to get started. Most MSP leaders are more comfortable discussing technology rather than business. That’s part of the reason we work in IT in the first place. But it’s time to step out of that technology comfort zone.
 
There must be a way “tech” people can engage in business conversations with non-technical prospects and clients. There is vast opportunity for MSP leaders to leverage their natural business acumen and become trusted advisors, in some specific areas.
 
One of these often overlooked areas is how to ship or deliver their products and services in a profitable way. Imagine that?! One of the most important yet overlooked aspects of a business is one that defines profitability.
 
But why is an MSP leader always better here than most of his clients?
Topics: vCIO IT Sales Person Virtual Chief Information Officer IT Sales MSP Virtual CIO CIO IT Consultative Sales
5 min read

Trusted Advisor or Technician, Which Pays More?

By Denes Purnhauser on Nov 28, 2014

Most IT managed services providers we work with suffer a fundamental problem: the definition of who they are. The lack of a clearly defined definition of the business can be the biggest obstacle they face to success in the MSP 2.0 environment. The statement "I am a tech" needs to change to "I am a IT consultant." Unfortunately people often underrate themselves because they lack an MBA or they’re uncomfortable with so called “sales.” This limits them and their teams in engaging with more clients and prospects in a meaningful business way.

However, being a business consultant is just a role, a mode of operation, a mindset and the subject can be anything technical. Consulting is a behavior, a set of skills and tools that anybody can learn and implement. We are creating a series about being a consultant so you can harness the power and reframe how your clients see you.

Topics: vCIO Managed Services Providers IT Management Virtual Chief Information Officer IT Sales MSP Virtual CIO CIO IT Consultative Sales
7 min read

12 mistakes most MSPs make with their vCIO services

By Denes Purnhauser on Nov 20, 2014

The virtual CIO phenomenon is not new, yet the promises of the role have not been realized across the industry. Some mature IT managed services providers who believe they have a functioning vCIO practice, on closer inspection, still show challenges with delivery, scalability and profitability.

While we could go in depth to identify the root of these problems, instead here we'll highlight the twelve most common mistakes MSPs make with their vCIO. At the end of this article there is a questionnaire where you can measure yourself against other IT companies.

Topics: vCIO IT Sales Person Managed Services Providers Virtual Chief Information Officer IT Sales Business Building for IT Companies MSP Demand Generation for IT Companies Marketing for IT Companies Virtual CIO CIO IT Consultative Sales
3 min read

Our first book: MSP 2.0 - The Managed Service Revolution

By Denes Purnhauser on Oct 15, 2014

I have to admit we haven't done a lot of blogging lately and there hasn't been a lot of new content, sorry. We do have an excuse: we have completed a book about the MSP 2.0 business model.

We got your awesome feedback on our content- thanks - including the observations that our ideas were all in little pieces, lacking real connection. We needed a more comprehensive and linear format to digest this new concept, and thought that the best way to do so was to write a book. Have a look at what we have to offer in this format, and how you can become a contributing part of the story.

Topics: vCIO IT Sales Person Managed Services Providers IT Management Business Building for IT Companies MSP Virtual CIO CIO IT Consultative Sales
2 min read

Webinar Takeaways on Selling IT Security and Compliance

By Denes Purnhauser on Aug 15, 2014

It was a really engaging talk with Steve Rutkovitz CEO of Choice CyberSecurity. He is a very successful MSP practitioner specializing in IT Security and Compliance.

We were talking about MSP challenges, strategies, IT consultative sales processes, IT security and compliance opportunities and partnerships, and I learned the following:

Topics: IT Sales Person Managed Services Providers IT Sales Business Building for IT Companies MSP IT Consultative Sales NIST Cyber Security IT Security
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