In my observation, previously working for an managed service provider and now with MSPs: for some, monetizing security is an elusive goal that seems to be reserved for those who already have connections, experience, and the right customers. Why?
8 min read
The 4 Steps of Successful Cyber Security Service Monetization
Topics: IT Sales NIST Cyber Security Implement New IT Services IT Security IT Business Development
2 min read
Webinar Takeaways on Selling IT Security and Compliance
It was a really engaging talk with Steve Rutkovitz CEO of Choice CyberSecurity. He is a very successful MSP practitioner specializing in IT Security and Compliance.
We were talking about MSP challenges, strategies, IT consultative sales processes, IT security and compliance opportunities and partnerships, and I learned the following:
