6 min read

vCIO: The Ultimate Guide

By Denes Purnhauser on Jul 10, 2020

The vCIO or Virtual CIO (virtual chief information officer) term was popularized in the managed services industry to initially differentiate one MSP from another by adding higher-level management practices to their services.

The term has been overused and without a lack of an accepted definition, certification or agreement across the industry the term has lost its original meaning. As any MSP could claim to provide vCIO services it is no longer the main differentiator. Meanwhile, the service provided by vCIOs has become more relevant than ever.

That is why most MSPs have their own terminology for the vCIO role such as digital advisor, digital consultant, business technology advisor, and so on. 

Topics: vCIO Managed Services Providers Virtual Chief Information Officer MSP Virtual CIO CIO
4 min read

Podcast That Bridges the Gap Between Business and Technology

By Denes Purnhauser on Jun 10, 2020

I have long been a huge podcast fan. I listen when I drive, hike or while working out, but I had trouble finding something great to share with our MSP community. I told this to Adam Walter about a year ago and he took up the challenge. Now after hearing the 7th episode of his Humanize IT podcast, I decided to put out this blog for our audience to make sure the word got out. I love this new voice and narrative about how to differentiate, how to serve and how to run an MSP of the future. He has been interviewing the most forward thinking MSP leaders about how to make IT more human, how to drive great conversations and how to deliver business value to clients.

Check out the latest episodes here. Thanks to Adam for doing this for the community!

Topics: vCIO Virtual Chief Information Officer Adam Walter Skip Ziegler
4 min read

Managed Services Platform vCIO Report 2019

By Dr Peter Torbagyi on Dec 6, 2019

Managed Services Platform's vCIO community has been growing year by year since 2014. In fact, we are most likely now the largest active vCIO community in the world with more than 600 members. With this news, we have decided to create a short report regarding how we typically see our vCIO members across the globe.

Topics: vCIO Virtual Chief Information Officer Virtual CIO CIO IT Client Engagement
4 min read

20% rule of vCIO pricing

By Denes Purnhauser on Jan 26, 2017

Here’s a mystery you all know all too well - pricing your stand-alone vCIO services so you’re not robbing your clients nor yourself...that trepidation when you’re putting together the proposal, or trying to ballpark a figure in a meeting. It’s always been a gamble. There’s a way to find the proper middle ground, following a simple process to help you to close more deals without risking a critical over or underestimation, of your client’s expectation or your services. Here is the formula...

We just call it a 20% rule....

Topics: vCIO Managed Services Providers Virtual Chief Information Officer MSP Virtual CIO MSP Pricing
3 min read

Packaging and Delivering Scalable vCIO Services

By Dr Peter Torbagyi on Oct 17, 2016

 Carrie Simpson, Founder and CEO of Managed Sales Pros talked with Denes Purnhauser, CEO of ReframeYourClients, and shared the most common mistakes IT managed services providers make when it comes to building their vCIO offerings, and how you can increase your MRR with the correct approach.

Topics: vCIO Virtual Chief Information Officer MSP Virtual CIO Managed Services Platform
4 min read

Trending Topics in the MSP 2.0 Peer groups

By Denes Purnhauser on Feb 19, 2016

A few months ago we started sessions of real peer groups, to get people together to discuss real issues, problems and challenges we’re all facing and hopefully to come up with some individual plans that boost the accountability of process execution. From these I’ve compiled a list of topics that are front-of-mind among participants. I can report that the discussions dealt with the problems in a very forward looking manner, with creative solutions and not stuck in status-quo thinking. In my opinion these sessions are giving a unique insight into where the industry is going.

Topics: vCIO Managed Services Providers IT Management Virtual Chief Information Officer MSP Virtual CIO CIO
2 min read

Teams vs individuals for IT management roles

By Denes Purnhauser on Feb 11, 2016

Baby boomers, Gen X, Millenials: the different generations in the workplace set some challenges for IT leaders and service providers as well. Who’s best suited for the vCIO role?

I came across an illuminating infographic in the last week that discusses the different strengths and weaknesses involved in these demographics.

Topics: vCIO IT Management Virtual Chief Information Officer MSP Virtual CIO CIO
3 min read

Quick calculation formula for vCIO opportunities

By Denes Purnhauser on Feb 5, 2016

The other day I made some calculation with a client about vCIO services. Fortunately it is very easy to calculate your opportunity in creating a profitable and scalable vCIO service offering.

We’ve simplified things for faster calculation, but it’s good to clearly understand what’s at stake. We see three categories in which we can lose or earn money.

Topics: vCIO Virtual Chief Information Officer MSP Virtual CIO CIO
7 min read

The Fall of the Era of Free IT Advice

By Denes Purnhauser on Jan 21, 2016

Many IT managed services providers (MSPs) and internet telephony service providers (ITPs) are suffering the challenges of charging for IT consultation. The IT industry has taught its customers that we sell big expensive boxed packages that come with free consultation, placing the value in the big boxes and none in the advice. There are no big expensive boxes anymore, but still the advice remains free. However a systemic shift is taking shape finally reversing this conundrum. It is about offering low-cost SaaS applications and solutions with high-grade consultation fees, placing more value in the advice rather than the tool.

Topics: vCIO IT Management Virtual Chief Information Officer IT Sales MSP Virtual CIO CIO IT Consultative Sales
15 min read

7 Requirements for a Scalable vCIO Offering

By Denes Purnhauser on Jan 11, 2016


The MSP 2.0 model is catching fire around the world. Many MSPs have already started to design, sell and deliver vCIO services. Adding $2.000 - $4000 of vCIO monthly recurring revenue (MRR) to a current 40 seat $5000 MSP MRR is now doable but requires some preparation. We’re going to take a look at the requirements (which can be easily overlooked) of the delivery to make sure we make it profitable.
All seven requirements center around a common set of principles: realizable expectations, efficiency in execution, excellent communication, and transparency.

Let's see the requirements one by one:

Topics: vCIO IT Management Virtual Chief Information Officer MSP Virtual CIO CIO
2 min read

MSP Financial Intelligence with Larry Cobrin

By Denes Purnhauser on Nov 27, 2015

Larry Cobrin, CEO/Founder of MSP CFO, has been working on a project to make financials available for IT managed services provider to make better decisions. In my first call with him I knew we needed him to talk about finances! I was fascinated by his insights about clients’ profitability trends, classifying them and taking actions for better profitability.

He shares a lot of hints and tips about different data you need to look into (which are mostly available already in your PSA) for your organization to make better decisions. If you feel you are leaving money on the table check out this interview!

Topics: Managed Services Providers IT Management Virtual Chief Information Officer Business Building for IT Companies MSP
2 min read

MSP 2.0 Podcast

By Denes Purnhauser on Nov 27, 2015

We have been producing interviews with MSP Thought Leaders and with our clients for more than a year now. We started this as an ad-hoc practice to usher great MSP 2.0 insights into the community. People seem to be enjoying the free interview format without presentation, special offers and other sales tactics.

Now with over 16 interviews we’ve received a ton of feedback and the message we’re getting most often is to make the content available in a podcast format. Many people like listening to these inspiring talks during their commute, or just in the background.

So we have transferred all videos to a Podcast format and it’s available here.

Topics: vCIO Virtual Chief Information Officer IT Sales Business Building for IT Companies MSP Marketing for IT Companies
Sign up for the Client Engagement Excellence Manifesto PDF coming end of January

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